Six Industries that could benefit from Geospatial Data

Working in advertising? Then you can use POI data to create better segmentation and optimise your campaigns for success. Whether you are creating awareness, hyperlocal, drive-to-store or Digital Out-of-Home (DOOH) campaigns, you will find that a great POI dataset is a key to launching an effective campaign. Up to date, the POI dataset will help you avoid targeting users that are near permanently closed locations or delivering impressions outside of store opening hours. It can also help you set up programmatic DOOH buying based on demographic, mobility and POI data to make sure that you’re serving ads that are relevant to your clients’ needs.

While looking for a new property, real estate agents should consider a variety of factors ranging from price and mortgage to information on the neighborhood: nearby grocery stores, schools, attractions and other amenities. This kind of information is included in a POI dataset and can be used to create relevant price increase forecasts and help you identify new potential site locations for your customers that provides insights for real estate investors to forecast about certain place attributes.

Working for a local government or a public service agency? POI data could be extremely valuable in identifying and filling gaps in services. It can be leveraged to check which areas have inadequate resources and check on local economic trends. POI datasets can also provide crucial mobility insights which allow your institution to assess traffic patterns in a given area.

Ride-hailing applications can also make use of up-to-date POIs to build reliable navigation systems, helping them with accurate and fast pickups. Some of the ways that your ride-hailing app can benefit from this data are:

To maintain a competitive edge in the market, your bank or financial institution could leverage POI data often clubbed with mobility intelligence data. If you are working in the insurance sector for instance, POI data would be helpful in risk assessment and connectedly also for formulating policies in a particular region. Similarly, Hedge Fund managers like you can analyse the financial performance of a brand by associating the stock ticker tied to a particular POI, mobility and transaction patterns on a POI level. These attributes will help you make better decisions on what positions you should take with regards to publicly listed companies.

Alongside this, even retail banks can use POI data to map a network of other retail banks or ATMS across a region or a city. They can complement POI data with alternative data sets to seek ways to engage with their customers along with enhancing operational efficiency. 

Is your next step to figure out the right quality dataset for your business needs? Check out our article on some of the factors you need to consider when leveraging POI data.