Working in advertising? Then you can use POI data to create better segmentation and optimise your campaigns for success. Whether you are creating awareness, hyperlocal, drive-to-store or Digital Out-of-Home (DOOH) campaigns, you will find that a great POI dataset is a key to launching an effective campaign. Up to date, the POI dataset will help you avoid targeting users that are near permanently closed locations or delivering impressions outside of store opening hours. It can also help you set up programmatic DOOH buying based on demographic, mobility and POI data to make sure that you’re serving ads that are relevant to your clients’ needs.