How Geofencing benefits targeted marketing? It is always beneficial for marketers to understand who their real audience are and where they are located. What is
The right combination of POI attributes, when analyzed, can provide valuable insights for better planning and forecasting, effective targeting, operational optimization, and much more. While evaluating POI data providers make sure to always check:
If the data is recent enough for your use case?
What level of accuracy does your use case require?
How is the data sourced?
Do you need to source any additional datasets to complement that dataset?
Are you evaluating different providers to see what attributes are essential to your business needs? Or do you need help with how to make the best use of POI data? Read our blog post on getting started with POI data to set yourself on the right track.