Month: October 2022
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Polygon Data: What is it? How can it be used?
Polygon Data: What is it? How can it be used? Imagine you walk out of the office to get some lunch and right when you are crossing that SUBWAY at the corner of the street, you receive a notification on your phone. It says, “Hey Pierre, ready to satisfy your hunger pangs? SUBWAY is offering…
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Building Footprint: What is it and why is it beneficial?
Building Footprint: What is it and why is it beneficial? Building footprint is one of the most important sources for understanding an area of interest. It is significant data for geospatial analysis that can be used across a wide variety of industries such as retail, insurance, mapping, and telecommunications. What is a Building Footprint? A…
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Imprecisions and Inaccuracies in Geospatial Data
Imprecisions & inaccuracies in geospatial data Data is alluring, it provides you with insights that can either make or break your business strategy. But it is flawed. Any amount of big data comes with its own set of inaccuracies, imprecisions, and errors. It requires an expert set of eyes to mark out those inaccuracies and…
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How Geofencing benefits targeted marketing?
How Geofencing benefits targeted marketing? It is always beneficial for marketers to understand who their real audience are and where they are located. What is even more advantageous is when you can create a boundary within your area of interest to target customers. By knowing your targeted audience you can also prepare advertising of high…