FMCG.

Analyze POS foot traffic, consumer preferences, and purchasing patterns. Champion demand sensing, improve customer engagement, and reduce costs.

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Better Decisions, Better Outcomes.

Demand Sensing

Engage customer demand with geospatial data to remove guesswork

Site Selection

Target audiences at the right time and the right place

Footfall Attribution

Beat your competition thanks to data driven decisions

Market Intelligence

Understand customer behavior to target effectively

Map showing the performance of different POS locations

Demand Sensing

Eliminate Guesswork

Sense consumer demand with precise geospatial data for supply chain optimization. Analyze POS foot traffic, demographics, consumption patterns, and competition to make proactive customer-centric decisions.

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Site Selection

Quantify Halo and Cannibalization Effects

Analyze demographic purchasing to align with your supply plan, and effectively balance new locations with existing ones.

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Footfall Attribution

Maximize Location Profitability

Analyze foot traffic at POS to identify profitable locations. Using our mobility data and demographic insights, understand local market dynamics and consumer behavior, and plan inventory distribution.

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GeoPersona

Market Intelligence

Grow Your Market Reach

Analyze consumer behaviors and preferences in different regions. Identify new market opportunities and assess competitor landscapes for strategic expansion.

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GeoPersona

Map showing how to pick your next location for your store depending on foot traffic of a city

The Best Decisions are Made With Echo.

"We needed POI data that was as granular as possible, regularly updated, and with detailed categorization, that allowed us to build vertical-level solutions.

We have run multiple successful POCs with clients using the data from Echo Analytics for OOH campaigns. 10%+ of all our campaigns have used activation strategies using POI level data since we launched the data last month"