The potential of POI data is unveiled when we look at several use cases it offers businesses across various verticals. Whether you are keen on doing a competitive analysis, selecting a new retail site, or are looking to improve your delivery systems and enhance public access systems – an accurate and well-updated POI dataset solves the challenge. Your choice of POI data in summation can influence the growth and revenue of your business. For this reason, your POI datasets should be multi-sourced, frequently updated, standardised, and regularly cleansed to help you make informed business decisions and moves.