GeoPersona offers a deeper, more reliable understanding of consumers' intent, with non-PII, real-world data. This enables marketing teams to better target audience segments and uncover valuable behavior insights.
With real-world mobility data, GeoPersona is setting a new standard for audience segmentation. This coincides with the rapidly changing landscape of data collection:
Beyond necessity, we’ve built GeoPersona as a means to measure not just interest, but intent.
Say goodbye to inefficient segmentation methods and embrace a better way to uncover audience insights.
Where people spend time is a strong indicator of their interests, habits, and intentions. Our data collection, cleaning, and processing system enables us to uncover preferences for entire populations.
This robust methodology lets you conduct analyses based on real-world, geolocalized movement data.
The process is simple:
GeoPersona is indispensable across industries. Whether you need to target specific locations accurately, enhance targeting precision, optimize ad spend, or devise a strategy for expanding your market, we provide the tools that eliminate guesswork.
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